'Colours are more than a combination of red and blue or yellow and black. They are non-verbal communication. Colours have symbolism and colour meanings that go beyond ink'.
This quote gives the feel that colour plays a huge part in getting a picture across without the use of catchy slogans or shocking pictures. For example, the colour red creates a warming, firey feel asscociated with passion as well as war. Used to good effect as the 'red carpet' gives a sensual and impressive feel to a prestigious event. Having red on someone's body can either mean they have been doing way too much painting but everyone would see it as blood.
Below is a list of colours and their meanings in advertising and an example of how they have been used to good effect:
Colour | Dark | Light | Example |
Red | Vigour, willpower, rage, anger, leadership, courage, longing, malice, and wrath. | Represents joy, sexuality, passion, sensitivity, and love. |  |
Orange | Can mean deceit and distrust. | (GOLD) evokes the feeling of prestige. The meaning of gold is illumination, wisdom, and wealth. Gold often symbolizes high quality. |  |
Yellow | Represents caution, decay, sickness, and jealousy. | Associated with intellect, freshness, and joy. |  |
Green | Associated with ambition, greed, and jealousy. | Traditional colour of peace. |  |
Blue | Represents knowledge, power, integrity, and seriousness. | Associated with health, healing, tranquillity, understanding, and softness |  |
White | Light, goodness, innocence, purity, and virginity. It is considered to be the colour of perfection. | ||
Black | Power, elegance, formality, death, evil, and mystery. |  |
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